Wednesday, August 4, 2010

Perception

In late 2009, David and I had the extreme fortune of receiving tickets as a gift to watch violinist Joshua Bell perform live at the world famous Walt Disney Concert Hall. Joshua received several standing ovations to a packed house after an amazing performance. What is fascinating is that Joshua Bell gave a free anonymous performance not long ago to a train station in Washington D.C. during rush hour. Dressed in plain clothes, Bell played on as hurried pedestrians rushed to their trains. It was reported that a few people stopped for a minute or so to listen to Bell’s performance, a few others put loose change in his violin case, but that was it. For all the D.C. commuters knew this was a starving artist playing for his supper.

The truth was - it was world famous violinist Joshua Bell playing a 3 and 5 million dollar violin. Most of his concerts are sold out shows averaging a $100 a ticket.



Most independent filmmakers, actors, writers and more can identify with the perception of the starving artist. Once thought of as creative vagrants maxing out credit cards to finish a project and beholden to the man known as the Hollywood studio system, these newly empowered artists’ identities are changing. The DIY and DIWO Movements are enabling us to raise money through sites like Kickstarter, IndieGoGo, Crowdrise, and Biracy. Equipment that produces a quality product is more readily available and cheaper than before. We can post our finished films and merchandise for sale from our very own sites. We are able to build our own branding and audience through social media and the spreading of our content.

In short, as hard as it is to generate the buzz about a project, now more than ever before we are able to create our own following, without the permission of the traditional gatekeepers. The perception of a helpless, starving artist is changing.

In keeping with the idea of self-empowerment in unconventional ways, our quote of the week comes from Jim Rohn, entrepreneur, motivational speaker, and writer.



Rohn says:

“Formal education will make you a living; self-education will make you a fortune.”